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Scott GentryScott Gentry started his career as a child actor then moving to ABC All My Children first in production straight out of college, then in front of the camera for a short stint as a regular walk-on (woo-hoo!). Scott also worked the stadium camera for NY Jets and Giants games, as well a a multitude of events at the Meadowlands arena in NJ. From there he got into publishing and 6 months after sending his resume to DV magazine, he was the publisher. DV went from last to first place and Scott moved on to AV Video Multimedia Producer and led the team to turn that into Studio Monthly and launch Studio Daily. Scott has since put together the ProVideo Coalition by gathering the best writers and video gurus in the market. It was always the plan to follow ProVideo Coalition with ProPhoto Coalition. There are also several other creative coalition sites planned within the CreativePro Coalition Family. 
February 2011March 2010February 2010May 2009January 2009November 2008September 2008Complete ArchivesCategory Archives
Fujifilm X100 at WPPISony Brings Photo and Video Gear to WPPI in Las VegasKata Bags at WPPIWestcott at WPPILowepro at WPPITenba Booth at WPPI in Las VegasCinevate at WPPI in Las VegasSpider Holster At WPPI Show in VegasCanon Issues Statement About 5D MKII UpdateEditing a multicamera concert shot on Canon 5DsAperture 3.01 update released, update on my iPhoto ‘09 migrationHappy 20th Anniversary Photoshop!Heading to Vancouver for Two EventsUnderwater Housing for the Canon 5D MKIIPicasa Makes the Move to Mac10 Days Left for the Red Epic Scarlet AnnouncememntTest Entry for ProPhoto Coalition |
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Picasa Makes the Move to MacThe battle Royal with iPhoto ensues
While certainly not a pro tool, Picase has become a great way to get photos online quick and easy. If you’re a regular user of Picasa on the PC and own a Mac, click here for the beta release. Techcrunch has an early preview for your perusal. 10 Days Left for the Red Epic Scarlet AnnouncememntLooks to be an SLR killer? Looks as though the Red Camera is really trying to give the DSLR crowd a run for their money. Stay tuned… Page 1 of 1 pages |
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Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
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