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Richard HarringtonRichard Harrington A certified instructor for Adobe, Apple, and Avid, Richard Harrington is a practiced expert in motion graphic design and digital video. His producing skills were also recognized by AV Multimedia Producer Magazine who named him as one of the Top Producers of 2004. Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team, and a popular speaker on the digital video circuit. He is also an instructor at the Art Institute of Washington and the American University in Washington, D.C. Rich is an internationally published author. His book, Photoshop CS for Nonlinear Editors, was the first of its kind to focus on Photoshopâ's application in the world of video. He is also a contributing author for Final Cut Pro On the Spot, After Effects On the Spot, After Effects at Work, and The Photoshop World Dream Team Book, Volume 1. A Masters Degree in Project Management fills out Rich's broad spectrum of experience.
October 2009January 2009December 2008November 2008September 2008Complete ArchivesCategory Archives
My Day at Photo Plus ExpoHighlights & Shadows in Aperture 2Photoshop Brush ShortcutsUsing Vibrancy in ApertureTwo Important Updates from AdobeSetting Preferences - Understanding Adobe PhotoshopQuick Tips for Using ApertureConverting Image Modes - Understanding Adobe PhotoshopTech Shopping DealsUnderstanding Adobe Photoshop #128 – Pixels in DepthAperture Quick Tip #23 – VersionsNew Photoshop Book is ShippingAperture 2 Quick Tip – Now on iPhoneScott Kelby’s Holiday Gift Guide is GreatThe Healing & Patch Tools - Understanding Adobe PhotoshopAperture Quick Tip - Managing Assets Part 1Curves in Lab - Understanding Adobe PhotoshopAperture Quick Tip - Using Watermarks |
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Monday, October 26, 2009My Day at Photo Plus ExpoI spent the day in New York city at the 2009 Photo Plus Expo show. It was just a one day trip (thanks Amtrak Acela). I went up for lots of reasons, but here’s some of the gear I saw that looked interesting. more » News • (0) Comments • • Permalink Thursday, December 04, 2008Two Important Updates from AdobeBridge and Camera Raw gain new features!
I’m a big fan of what’s possible with Adobe Bridge. The latest edition has added great web galleries and contact sheets. Adobe has tweaked Bridge CS4 and added headers and footers to PDF contact sheets and slideshows. The web galleries are also tweaked to offer smaller file sizes. You can download the update for Mac and Windows from Adobe.com. more »News • Photoshop • (0) Comments • • Permalink Saturday, November 29, 2008Tech Shopping DealsGreat deals for digital imaging pros
There are lots of shopping deals this weekend…. Here are a few that I’ve already taken advantage of. more »Business • News • (0) Comments • • Permalink Page 1 of 1 pages |
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Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
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