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Matthew Jeppsen
Matthew Jeppsen is a freelance videographer and photographer with a strong interest in the growing convergence of digital stills and moving images. He also writes at ProVideoCoalition. 
November 2010May 2010April 2010March 2010December 2009November 2009October 2009July 2009May 2009April 2009March 2009February 2009Complete ArchivesCategory Archives
Build a DIY highspeed photography triggerStunning DSLR Timelapse of Shuttle LaunchShutterSnitch app links iPad & iPhone to your DSLRThe Stages of a PhotographerPMA and WPPI Video Coverage WrapupCanon L-Series Coffee MugLifehacker’s Top Photography Hacks of 2009Super slo-mo shows how a DSLR shutter and mirror work40 Inspirational Bokeh PhotographsBlack Friday Deal - 50% Off on David duChemin eBooksFive Simple Steps to Growing Your Photography BusinessSneak peek at new Adobe Photoshop featuresStunning Posing Examples for Couples PhotographyDSLR Remote App for iPhoneNASA’s Hubble Servicing Mission: A Story in PicturesPhotography is Not a CrimePhotographers taking up video thanks to new DSLRs?Analysis of laptop display performance for photographersMetadata Showdown - Photo Mechanic vs LightroomWhip Your Bokeh Into Shape(s) |
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Black Friday Deal - 50% Off on David duChemin eBooksTitles at just $2.50
David duChemin is offering 50% off his Craft & Vision photography ebooks until December 7…use discount code BLKFRIDY to make these $5 titles just $2.50. Titles include: Stunning Posing Examples for Couples PhotographyPhotographer Laurence Kim offers beautiful (and free) advice
As a learning photographer, orchestrating subject poses is consistently one of the most difficult things for me to do. I have extensive experience with documentary-style videography, so directing posing is not a natural thing for me. It is particularly difficult when you have a subject or couple that doesn’t move organically with each other, and seem apprehensive about interaction in front of the lens. So I’m always on the lookout for tips and advice on poses, posing guides, etc. And today I just stumbled across an excellent resource on the subject…this one in the form of a simple blog post by photographer Laurence Kim. It’s a great resource…there are example images and a quick text blurb that talk about the shot. Simple, effective, and beautiful imagery. I’d recommend taking a look at this one. Page 1 of 1 pages |
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Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
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