|
crowd sourcing the experts |
||||||||
| |
||||||||
 |
||||||||
Tuesday, January 10, 2012Adobe Launches Lightroom 4 Public BetaDan Carr | 01/10- 08:56 PMTime to get testing !
Adobe has opened up a free public beta for Lightroom 4. Once downloaded, users will be able to use LR4 for free until March 31st. For users of Lightroom 3 it looks to be a fairly gentle upgrade so far, though Adobe have been known to keep back some killer features until launch time. The biggest feature, that I guess we were all expecting, is the ability to make simple adjustments to videos. Exposure, tone, contrast and white balance can all be adjusted and the files can be trimmed. more »Monday, November 14, 2011Small Budget Indie Filmmaking with Big Production ValueSara Frances | 11/14- 12:03 AM“Love and Robots” is a short film that will be debuting on festival circuit this fall. However, you could say the production was a story of love and hate.
The screenplay follows a female robot looking for love in a human world. The budget was, well, non-existant, but by calling in friends and favors with some of the inexpensive tools that are available to filmmakers today co-producer/directors Jay Shaffer and David Smart made a success of a completely self-financed project. more »Tuesday, November 08, 2011Will A 2011 Macbook Air Work For The Traveling Photographer ?Dan Carr | 11/08- 11:04 AMIt’s tiny and lightweight but does it cut it when it comes to speed ?
Apple released newer, faster versions of the 11” and 13” Macbook Air in he summer of 2011 and I was curious to see whether the spec bump put them in a position where they could be used as an on-the-road solution for a photographer. more » Wednesday, September 07, 2011Adobe announces Carousel - cloud-based image serviceDan Carr | 09/07- 07:23 PM
At Photoshop World today in Las Vegas Adobe took the wraps off a new remote photo access / editing program for iOS and MacOS devices. more »Wednesday, August 24, 2011Lightroom Tutorial: Managing Catalogs On The RoadDan Carr | 08/24- 04:59 AMA Lightroom tip for the roaming photog!
I’m going to start a series of Adobe Lightroom tips and tutorials because it has become such an integral part of my workflow these days. The first one I want to tackle is a common scenario for those of us who travel to shoot photos somewhere. more »Tuesday, May 17, 2011A Black BoxMatt Brandon | 05/17- 12:13 AMDo you need a DSLR to be creative? This 14 year old didn’t.
|
|
|
||||||
Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
To be considered for listing, contact pr (at) provideocoalition (dot) com
Copyright © 2011, HD Expo, LLC a division of Diversified Business Communications. DBA Createasphere
All rights reserved. HD EXPO, High Def EXPO, Createasphere, E-Tech, Entertainment Technology Exposition, 3D Production Workshop, VariCamp, P2 Camp, ColorCamp 101, and Lighting, Filters & Gels for HD are all trademarks of HD Expo, LLC.