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Saturday, February 04, 2012Keyword editing made easierSara Frances | 02/04- 11:54 AMComposition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical. Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed. I’ve found this analog approach works well for proposing, editing and sequencing keywords.Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan. Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
Monday, December 19, 2011My Experiences With Graph Paper Press & Photoshelter For Website CreationDan Carr | 12/19- 09:54 PM I recently overhauled my personal portfolio website using a combination of services from Graph Paper Press and Photoshelter, two popular Photographer’s solutions, and I wanted to share my experience about the product and service that both companies offer. more »Monday, December 19, 2011Eliminating Fear of Retouch OutsourcingSara Frances | 12/19- 09:10 AMThird in a series of conversations with Neale Narang of ReadyRetouch.com. Compare sample retouch versions at end of the article.
Creating a firm relationship with a retouch outsource removes the fear of placing your image files in unknown hands. Strangers no longer! Art professions are traditionally perceived as hands-on, hand made, raw materials to finished art work. Digital photo and video just changed the tools and expanded the options - otherwise art is still art. more »Thursday, December 15, 2011How to remove the worry of outsourcing photo retouchingSara Frances | 12/15- 04:35 PMCreating a firm relationship with a retouch outsource removes the fear of placing your image files in unknown hands. Creating a firm relationship with a retouch outsource removes the fear of placing your image files in unknown hands. more »Friday, December 09, 2011Jewel Box Boutique for a Gem of a PhotographerSara Frances | 12/09- 08:13 PMLarry Johnson’s photography gallery at the Streets of Southglenn, Littleton, Colorado is a master class in the business of art.
A beautiful presentation awaits the visitor at Larry Johnson’s gallery. Landscape photographers may be a dime a dozen, but the moment I walked in, I recognized quality work displayed with all the panache of a Tiffany’s window. more »Monday, November 14, 2011The Easiest Way To Be Able To Accept Credit Card PaymentsTony Donaldson | 11/14- 09:00 AMIt’s free and you don’t even need a merchant account!
Monday, November 07, 2011The Economic Advantage of Outsourcing Photo Retouch ServicesSara Frances | 11/07- 06:40 AM
Photographers both make money and save money by paying someone else to do a significant part of their image retouching and enhancement needs. Second in a series of conversations with Neale Narang of ReadyRetouch.com. more » Tuesday, November 01, 2011Designing a Photo Website in WordPress #11Sara Frances | 11/01- 07:23 AMHow to rework keywords and titles for best search engine visibility
After launching a website, what’s your next step? Reworking it of course! Your objective? Matching, tuning and tweaking page titles, descriptions and keywords. more »Thursday, October 27, 2011Why outsource portrait retouching?Sara Frances | 10/27- 06:42 AMSomebody out there actually cares as much about your portrait images as you do. The right relationship for image retouch and enhancement out of your studio can make your life faster, easier and cheaper while maintaining consistent quality.
This article begins a series of conversations with Neale Narang, head of business initiatives for ReadyRetouch.com. I really didn’t believe that anybody could or would be able to handle my images as well as I can. In the far distant past (2 ¼ and 4x5 film!) I did for a time outsource serious negative retouching - incidentally to a lady who did significant work for Penthouse and Playboy magazines. But I personally did all the print work with liquid dyes, flexichromes, lampblack and oils. more »Saturday, October 22, 2011Trendy Cycle in Wedding Album DesignSara Frances | 10/22- 10:13 AMThere’s a blast from the past in album design for weddings, events and portraits. Could matted albums be the very latest trend?
I almost couldn’t believe it! An email in my in-box from a trusted supplier is touting a new product line that flies gracefully out of the past with some new twists. Check out this new line from ImageBooksInc. that could give you a creative edge. more »Saturday, October 15, 2011Designing a Photo Website in WordPress #10Sara Frances | 10/15- 11:50 PMEverybody’s a critic; that’s good and bad.
Here’s the challenge: post your comment listing your own site if you’re proud of it, or any site you love and admire for appearance, navigation and info. Let’s get a discussion going that will provide good comments for how creatives can demonstrate that they really are, well, creative! more »Thursday, October 06, 2011Designing a Photo Website in WordPress #9Sara Frances | 10/06- 11:45 AMCreative websites should feel like treasure hunts.
A fun experience on the web is equivalent to the pleasurable entertainment factor of an exciting brick and mortar store. more »Sunday, October 02, 2011Designing a Photo Website in WordPress #8Sara Frances | 10/02- 11:26 AMMatters of type and text are the realm of the “Mad Men” of advertising.
WordPress do it yourselfers need to get smart fast about what words to say and how the words appear in type. Here are 15 tips for easy enhancements. more »Friday, September 30, 2011Microstock CEO Calls For Photographers’ UnionTony Donaldson | 09/30- 02:21 PMAt least one microstock company seems to get the fairness issue
Linda Johannessen, CEO of microstock website YAY Micro, realizes something that most microstock photographers don’t. That the photographers are getting a very unfair deal. more »Tuesday, September 06, 2011Designing a Photo Website in WordPress #7Sara Frances | 09/06- 08:49 AMThe rocky road of WordPress doesn’t mean ice cream.
It seems I’m both getting smarter with WordPress and finding out more and more layers of hidden details that I don’t know anything about. more »Tuesday, August 30, 2011Photographer’s new must-have accessorySara Frances | 08/30- 07:44 AM“Lens Bracelet” mastermind talks about music industry, photography and eating
Adam Elmakias, a 22-year old with a romantic, lyrical-sounding name, is an inveterate foodie - and incidentally is becoming a major player in the music photography scene world wide. more » |
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Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
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