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Bruce Dorn

Bruce Dorn has been involved in the visual arts thirty-five years.

Bruce’s photographic career began in 1973 when Conde Nast publishing named him as a Guest Art Director of Mademoiselle Magazine. After opening a studio on Fifth Avenue in Manhattan, Bruce immediately began to shoot photo essays for a variety of fashion, business, and news magazines. He soon expanded his services to include both Annual Report and Advertising photography.

In 1976, Bruce was offered a position as a lecturer at the Fine Art campus of Indiana and Purdue University in Indianapolis where he taught all levels of Design and Photography. In 1980, Bruce moved to Phoenix, Arizona where he opened Studio B, a boutique studio specializing in advertising and visual problem solving. In 1983, an opportunity arose to act as the Director of Photography for series of thirty-second television commercials that took Bruce to the finals of the Clio Awards competition. One of the other finalists in the same category was the Hollywood visual effects powerhouse, Robert Able and Associates. Shortly after the competition, Robert Able interviewed Bruce and offered him the position of Creative Director at RAA.

After relocating to Hollywood, Bruce conceptualized and directed hundreds of national and international television commercials for RAA. In the process, Bruce was inducted into the Directors Guild of America and won numerous industry awards. These include multiple Art Directors Club Awards, Clios, Mobius Awards, and a Bronze Lion from the Cannes Commercial Film Festival.

In 1989 Bruce opened Bruce Dorn Films, a commercial production company specializing in both analogue and digital effects. As a director/cameraman, Bruce specialized in high-risk cinematography. His expertise in motorsport, underwater, and helicopter work was in constant demand until he retired from Hollywood in 2001.

Bruce currently lives in Prescott, Arizona where he and his wife - internationally-recognized digital painter Maura Dutra - operate iDC Photography, a Visual Arts studio. Bruce travels extensively as he serves his commercial clientele, guides digital safaris, and lectures on lighting, photography, and digital film-making technique. Bruce is a Canon Explorer of Light, a Canon Print Master, and a Corel Painter Master. He is also an unrepentant gadgeteer and enjoys inventing all manner of nifty gizmos in his Little Shop of Wonders…


Wednesday, February 09, 2011

Behind the Scenes with Tyler Stableford

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I recently traveled to Carbondale, Colorado (just outside of Aspen) to document one of my fellow Explorers at work.  Canon Explorer of Light, Tyler Stableford, an Action/Adventure shooter of considerable talent, recently shot some compelling ice climbing sequences for the outdoors clothing manufacturer, Patagonia.  Tyler has been named “One of the Seven World’s Best Adventure Photographers” by Men’s Journal Magazine and principally produces still imagery for his editorial and advertising clients.

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Tuesday, February 01, 2011

Exploring Light, Discovering Style: A Lighting Tutorial

Part 4, Lesson One: Don’t Overwhelm, Enhance!

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Concept: Tastefully supplement ambient light with the simplest of tools.

Tools: Sungun

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Tuesday, December 23, 2008

5D Mark II Video, Part Two

Digging deeper: Exposure Control Under Daylight Conditions

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Cinematography, photography, and videography are undeniably machine-based crafts.  Just as a painter needs to understand the character and limitations of her brushes, so too do we need to understand the nuance of our camera systems. A mastery of technical craft doesn’t assure the ascension to Art but it certain helps to smooth the path.  While the mastery of our craft can become a fascinating obsession in itself, my preference is to take the long view and treat technique as an enjoyable means to a gratifying end.

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Keyword editing made easier

Sara Frances | 02/04- 11:54 AM

Composition 101 trick simplifies keyword selection and organization

Combined Photo Mechanic & Lightroom Workflow Video

Dan Carr | 01/28- 10:45 PM

How to make the most of these two favorite programs in a singular workflow

LIGHTING STRATEGIES: Exploiting a Single Light Source

Art Adams | 01/28- 11:14 AM

Sometimes all it takes to make a beautiful picture is placing one light—as long as it’s the proper light source. This still photo shows an example of one style of soft lighting that’s been in use for centuries, and for good reason: it works.

Cuba! People-to-people 2012 dream trip for photographers

Sara Frances | 01/19- 10:14 AM

Hands On With The Canon G1 X

Dan Carr | 01/16- 11:02 PM

Nikon At CES With The New D4

Dan Carr | 01/15- 10:56 AM

Hands on impressions with Nikon’s latest flagship

A Look At JVC’s New 4K Camera And The Future Larger Sensor Interchangeable Lens Version

Dan Carr | 01/12- 12:14 AM

Intriguing first public look at prototype JVC 4k camera

Hands On Impressions Of The Fuji X-Pro 1

Dan Carr | 01/11- 05:00 AM

Photos and video run through of Fujifilms latest retro star

Adobe Launches Lightroom 4 Public Beta

Dan Carr | 01/10- 08:56 PM

Time to get testing !

Fuji Launches New X-Pro 1 And 3 Lenses

Dan Carr | 01/10- 12:45 AM

Fuji’s first foray into the interchangeable lens, large sensor market

Canon Creates Its Own Space In The Marketplace With The G1 X

Dan Carr | 01/10- 12:02 AM

Small camera, surprisingly large sensor

Lexar Introduces 1000x Memory Card

Tony Donaldson | 01/09- 07:10 AM

A CompactFlash card capable of 150 MB per second and full HD video.

Datacolor Launches Spyder4 for Simplicity and Accuracy in Color Calibration for all Display Devices

PPC News Staff | 01/06- 10:08 AM

Spyder4 Express, Spyder4 Pro and Spyder4 Elite Provide Full Spectrum Color Calibration for Creative Professionals

Hands-on with the HP Envy 110 e-All-In-One

Tony Donaldson | 01/06- 09:01 AM

It prints, scans, copies and faxes, more wirelessly than you even expect.

CRU-Dataport Drive Boxes

Tony Donaldson | 01/06- 12:33 AM

A safe way to archive and store your old hard drives.





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Keyword editing made easier

Sara Frances | 02/04- 11:54 AM

Composition 101 trick simplifies keyword selection and organization

Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.

Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.

I’ve found this analog approach works well for proposing, editing and sequencing keywords.

Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.

Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.

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  • Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
  • Arrange the stickies on your desk or a white board to get a good look at the total field.
  • Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
  • Select the 2-5 most important keywords, then second tier from ones to be discarded.
  • Re-arrange again in a logical, customer-friendly sequence.
  • Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
  • Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
  • Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up

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Combined Photo Mechanic & Lightroom Workflow Video

Dan Carr | 01/28- 10:45 PM

How to make the most of these two favorite programs in a singular workflow

I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.

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