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Bruce Dorn
Bruce Dorn has been involved in the visual arts thirty-five years. Bruce’s photographic career began in 1973 when Conde Nast publishing named him as a Guest Art Director of Mademoiselle Magazine. After opening a studio on Fifth Avenue in Manhattan, Bruce immediately began to shoot photo essays for a variety of fashion, business, and news magazines. He soon expanded his services to include both Annual Report and Advertising photography. In 1976, Bruce was offered a position as a lecturer at the Fine Art campus of Indiana and Purdue University in Indianapolis where he taught all levels of Design and Photography. In 1980, Bruce moved to Phoenix, Arizona where he opened Studio B, a boutique studio specializing in advertising and visual problem solving. In 1983, an opportunity arose to act as the Director of Photography for series of thirty-second television commercials that took Bruce to the finals of the Clio Awards competition. One of the other finalists in the same category was the Hollywood visual effects powerhouse, Robert Able and Associates. Shortly after the competition, Robert Able interviewed Bruce and offered him the position of Creative Director at RAA. After relocating to Hollywood, Bruce conceptualized and directed hundreds of national and international television commercials for RAA. In the process, Bruce was inducted into the Directors Guild of America and won numerous industry awards. These include multiple Art Directors Club Awards, Clios, Mobius Awards, and a Bronze Lion from the Cannes Commercial Film Festival. In 1989 Bruce opened Bruce Dorn Films, a commercial production company specializing in both analogue and digital effects. As a director/cameraman, Bruce specialized in high-risk cinematography. His expertise in motorsport, underwater, and helicopter work was in constant demand until he retired from Hollywood in 2001. Bruce currently lives in Prescott, Arizona where he and his wife - internationally-recognized digital painter Maura Dutra - operate iDC Photography, a Visual Arts studio. Bruce travels extensively as he serves his commercial clientele, guides digital safaris, and lectures on lighting, photography, and digital film-making technique. Bruce is a Canon Explorer of Light, a Canon Print Master, and a Corel Painter Master. He is also an unrepentant gadgeteer and enjoys inventing all manner of nifty gizmos in his Little Shop of Wonders… 
July 2011May 2011April 2011March 2011February 2011March 2009January 2009December 2008Complete ArchivesCategory Archives
Exploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialEnvironmental Portraiture Workshop - A Few Seats LeftExploring Light, Discovering Style: A Lighting TutorialEnvironmental Portraiture Workshop in Sedona, ArizonaExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialBehind the Scenes with Tyler StablefordExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialNew Gadgets for Speedlite Junkies!Tigers Everywhere!Big Brucie Bloviates at Macworld…5D Mark II Video, Part TwoIntroduction to the 5D Mark II’s Video FeatureWelcome to Studio B! |
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Big Brucie Bloviates at Macworld…“Digital Art Pioneers and Trendsetters” - an Inspirational Panel on the Digital Arts
I wanted to take a moment to wish all of our readers a Happy New Year and mention a personal appearance that is just around the corner… I’ll be winging my way to Macworld in San Francisco to participate in the Corel sponsored discussion panel entitled “Digital Art Pioneers and Trendsetters”. The details were included in a press releases posted by Scott Gentry. I just thought that I would elaborate a bit…. more »5D Mark II Video, Part TwoDigging deeper: Exposure Control Under Daylight Conditions
Cinematography, photography, and videography are undeniably machine-based crafts. Just as a painter needs to understand the character and limitations of her brushes, so too do we need to understand the nuance of our camera systems. A mastery of technical craft doesn’t assure the ascension to Art but it certain helps to smooth the path. While the mastery of our craft can become a fascinating obsession in itself, my preference is to take the long view and treat technique as an enjoyable means to a gratifying end. more »Welcome to Studio B!
As a cursory glance at my long-winded resume will quickly reveal, I’ve been shooting for a very long time. I’ve never done anything else, actually; every meal I’ve enjoyed – and I do enjoy my meals - has been paid for with monies earned from behind a viewfinder. Over the course of my thirty-five year professional career as a photographer and filmmaker I’ve seen tons of changes in the industry and well, here we go again… more »Page 1 of 1 pages |
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Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
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