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Bruce Dorn
Bruce Dorn has been involved in the visual arts thirty-five years. Bruce’s photographic career began in 1973 when Conde Nast publishing named him as a Guest Art Director of Mademoiselle Magazine. After opening a studio on Fifth Avenue in Manhattan, Bruce immediately began to shoot photo essays for a variety of fashion, business, and news magazines. He soon expanded his services to include both Annual Report and Advertising photography. In 1976, Bruce was offered a position as a lecturer at the Fine Art campus of Indiana and Purdue University in Indianapolis where he taught all levels of Design and Photography. In 1980, Bruce moved to Phoenix, Arizona where he opened Studio B, a boutique studio specializing in advertising and visual problem solving. In 1983, an opportunity arose to act as the Director of Photography for series of thirty-second television commercials that took Bruce to the finals of the Clio Awards competition. One of the other finalists in the same category was the Hollywood visual effects powerhouse, Robert Able and Associates. Shortly after the competition, Robert Able interviewed Bruce and offered him the position of Creative Director at RAA. After relocating to Hollywood, Bruce conceptualized and directed hundreds of national and international television commercials for RAA. In the process, Bruce was inducted into the Directors Guild of America and won numerous industry awards. These include multiple Art Directors Club Awards, Clios, Mobius Awards, and a Bronze Lion from the Cannes Commercial Film Festival. In 1989 Bruce opened Bruce Dorn Films, a commercial production company specializing in both analogue and digital effects. As a director/cameraman, Bruce specialized in high-risk cinematography. His expertise in motorsport, underwater, and helicopter work was in constant demand until he retired from Hollywood in 2001. Bruce currently lives in Prescott, Arizona where he and his wife - internationally-recognized digital painter Maura Dutra - operate iDC Photography, a Visual Arts studio. Bruce travels extensively as he serves his commercial clientele, guides digital safaris, and lectures on lighting, photography, and digital film-making technique. Bruce is a Canon Explorer of Light, a Canon Print Master, and a Corel Painter Master. He is also an unrepentant gadgeteer and enjoys inventing all manner of nifty gizmos in his Little Shop of Wonders… 
July 2011May 2011April 2011March 2011February 2011March 2009January 2009December 2008Complete ArchivesCategory Archives
Exploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialEnvironmental Portraiture Workshop - A Few Seats LeftExploring Light, Discovering Style: A Lighting TutorialEnvironmental Portraiture Workshop in Sedona, ArizonaExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialBehind the Scenes with Tyler StablefordExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialExploring Light, Discovering Style: A Lighting TutorialNew Gadgets for Speedlite Junkies!Tigers Everywhere!Big Brucie Bloviates at Macworld…5D Mark II Video, Part TwoIntroduction to the 5D Mark II’s Video FeatureWelcome to Studio B! |
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Exploring Light, Discovering Style: A Lighting TutorialPart 13, Lesson 11: Pre-Light, Then Refine
Concept: “Rough-in” a general lighting scheme, then fine-tune for emerging opportunities. Action: This is a complex-looking solution which is really quite simple and extremely versatile. By lighting for the space, rather than to a specific pose, I was able to quickly bang-out everything from full-length gown shots to close-up details. more »
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Exploring Light, Discovering Style: A Lighting TutorialPart 12, Lesson 10: Manage Intensity
Concept: Control light fall-off to balance intensity. Action: I love the figure in repose. Long and languid, it always inspires my subjects to a bit of theatricality. All I need is room to stretch out and a few proper tools… more »Environmental Portraiture Workshop - A Few Seats LeftHosted in Sedona, Arizona
I am really excited to say that the Environmental Portraiture workshop I am teaching at has sold out for Saturday, Mat 7th. There’s still a few seats left for Sunday, May 8th - we have beautiful landscapes and beautiful models to work with, so if you are in the area head to Canon’s site to find out more information and sign up: EOS Destination Workshops more »
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Exploring Light, Discovering Style: A Lighting TutorialPart 11, Lesson 9: Embrace Serendipity
Concept: Have a plan, but try to embrace the unexpected. Action: I suspected that this balcony and stairs could provide a tasty composition and felt that a single directional source should create a crisp and glamorous lighting pattern. After rigging a single undiffused Mole-Richardson “InBetweenie” Tungsten Solarspot, it was a snap to balance to the room and we were soon ready to shoot. more » Environmental Portraiture Workshop in Sedona, Arizona
What’s better than springtime in one of the most beautiful places on earth? Well, the same location with professional models to photograph, plenty of nifty Canon gear to play with, and a generous instructor to lean on… more »Exploring Light, Discovering Style: A Lighting TutorialPart 10, Lesson 8: Spotlight For Emphasis
Concept: Cast a tight beam for theatrical emphasis. Action: This image was created within the tight confines of a tiny and ornate lavatory. The faux-painted walls and gilded accessories found in this space assured that uncontrolled reflections would abound if an unfocussed light source was introduced. Too much output from our supplemental source could wreak havoc as well… more »Exploring Light, Discovering Style: A Lighting TutorialPart 9, Lesson 7: Light from Within
Concept: Supplemental light sources can be exceptionally effective when hidden within the scene. Action: This situation featured a mix of indirect-daylight and a handful of 10-watt incandescent “flame” globes controlled by a wall dimmer. The juxtaposition of the two very different color balances sounded fun, but the broad disparity in candlepower was a challenge for both eye and sensor. more »Exploring Light, Discovering Style: A Lighting TutorialPart 8, Lesson 6: Considering Color
Concept: Carefully consider your color palette when mixing light sources. Action: This scenario was a perfect opportunity to work with one of my favorite new lighting instruments, the Westcott Spiderlite TD5 in a matching Westcott 36” x 48” softbox. Although the Spiderlite may be fitted with Edison-based AC-powered strobes or 3200K tungsten globes, I chose the third option and installed a full set of Westcott’s daylight-balanced fluorescent lamps. more »Exploring Light, Discovering Style: A Lighting TutorialPart 7, Lesson 5: Optimize Architecture
Concept: Utilize your set’s architectural opportunities. Action: The framing in this situation was a gift. The symmetry of the architecture - mixed with loads of interesting detail in the décor - presented an opportunity that was impossible to pass by. The only available light was that which emitted from an ornate hanging fixture and the two small windows we’ve mentioned before. more »Exploring Light, Discovering Style: A Lighting TutorialPart 7, Lesson 4: Creating Depth
Concept: Place pools of light to create a sense of depth. Action: The rather deep staging of this scene poses a specific challenge. With one player in the immediate foreground and the other well back in the space, appropriate depth-of-field would be a primary consideration. more »Behind the Scenes with Tyler Stableford
I recently traveled to Carbondale, Colorado (just outside of Aspen) to document one of my fellow Explorers at work. Canon Explorer of Light, Tyler Stableford, an Action/Adventure shooter of considerable talent, recently shot some compelling ice climbing sequences for the outdoors clothing manufacturer, Patagonia. Tyler has been named “One of the Seven World’s Best Adventure Photographers” by Men’s Journal Magazine and principally produces still imagery for his editorial and advertising clients. more »Exploring Light, Discovering Style: A Lighting TutorialPart 6, Lesson 3: Guide the Viewer’s Eye
Concept: Use lighting to direct the eye and create emphasis within the frame. Action: I was intrigued by the potential of creating a “long shot” in this location and that meant a bit of a lighting rethink would definitely be in order. I wanted to add a male figure to the set-up, but knew that the viewer’s attention must continue to stay on the Bride. We started by removing the aforementioned Softbox and Boom Arm from the Slipper. more »Exploring Light, Discovering Style: A Lighting TutorialPart 5, Lesson 2: Accommodate Action
Concept: Use handheld flash for highly-mobile subjects. Action: Simply turning 180 degrees revealed another potential composition. I needed to include detail shots throughout the day, so I thought I would take this moment to document one of the elaborate hairstyles. more »Exploring Light, Discovering Style: A Lighting TutorialPart 4, Lesson One: Don’t Overwhelm, Enhance!
Concept: Tastefully supplement ambient light with the simplest of tools. Tools: Sungun more » |
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Keyword editing made easier
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up
Combined Photo Mechanic & Lightroom Workflow Video
How to make the most of these two favorite programs in a singular workflow
I’ve posted a detailed video about what makes Photo Mechanic a must have program for many journalists and sports photographers before. But many people also like the easy adjustment tools of Adobe Lightroom. This video walks you through how to setup a workflow that incorporates the best of both of these programs.
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